The book market for scientific publications is becoming increasingly narrow. The CID has therefore created specific strategies for overcoming some of the main commercial obstacles.
1) In partnership with the local bookstores of the University Press Shop, it carries out promotional activities in the university milieu and actively ensures that its publishers are represented at cultural and professional events: Salon du livre francophone in Beirut, Salon du livre in Alger, Rencontres du Livre de Sciences Humaines (Paris), Rendez-vous de l’Histoire (Blois), Festival de Géographie (Saint-Dié), etc.
2) It also devotes a large part of its efforts to diffusing its publications abroad. Between 20 to 25% of its sales figure is generated by exporting. Several countries are regularly visited: Belgium, Canada, Spain, Italy, Switzerland, Tunisia… The CID’s publications are also diffused in the USA, Japan, Germany, and in the Netherlands by reputed agents such as Ebsco, Faxon, Kinokuniya, Harrassowitz, Swets, Martinus Nijhoff, etc.
3) Lastly, the CID is even able to ensure all mail-order related activities. It ensures, in particular, personalized order management (special orders, ongoing orders, subscriptions), which considerably lightens the load of the publishers it represents.